All propaganda must be popular and its intellectual level must be adjusted to the most limited intelligence among those it is addressed to.
The receptivity of the masses is very limited, their intelligence is small, but their power of forgetting is enormous. In consequence of these facts, all effective propaganda must be limited to a very few points and must harp on these in slogans until the last member of the public understands what you want him to understand by your slogan.
Universal education is the most corroding and disintegrating poison that liberalism has ever invented for its own destruction.
I use emotion for the many and reserve reason for the few.
By the skillful and sustained use of propaganda, one can make a people see even heaven as hell or an extremely wretched life as paradise.
It is not truth that matters, but victory.
A people of scholars, if they are physically degenerate, weak-willed and cowardly pacifists, will not storm the heavens, indeed, they will not be able to safeguard their existence on this earth.
The youthful brain should in general not be burdened with things ninety-five percent of which it cannot use and hence forgets again… In many cases, the material to be learned in the various subjects is so swollen that only a fraction of it remains in the head of the individual pupil, and only a fraction of this abundance can find application, while on the other hand it is not adequate for the man working and earning his living in a definite field.
Knowledge above the average can be crammed into the average man, but it remains dead, and in the last analysis sterile knowledge. The result is a man who may be a living dictionary but nevertheless falls down miserably in all special situations and decisive moments in life.
Germany neither intends nor wishes to interfere in the internal affair of Austria, to annex Austria, or to conclude an Anschluss
I have issued the command – and I’ll have anybody who utters but one word of criticism executed by a firing squad – that our war aim does not consist in reaching certain lines, but in the physical destruction of the enemy. Accordingly, I have placed my death-head formations in readiness – for the present only in the East – with orders to them to send to death mercilessly and without compassion, men, women, and children of Polish derivation and language. Only thus shall we gain the living space (Lebensraum) which we need. Who, after all, speaks today of the annihilation of the Armenians?
Propaganda must not serve the truth, especially as it might bring out something favorable for the opponent.
When diplomacy ends, War begins.
Great nations do not succumb through lost wars, but rather through racial decay and the destruction of their internal order.
Demoralize the enemy from within by surprise, terror, sabotage, assassination. This is the war of the future.