Steve Jobs Quotes

Remembering that I’ll be dead soon is the most important tool I’ve ever encountered to help me make the big choices in life. Because almost everything – all external expectations, all pride, all fear of embarrassment or failure – these things just fall away in the face of death, leaving only what is truly important.


Again, you can’t connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something – your gut, destiny, life, karma, whatever. This approach has never let me down, and it has made all the difference in my life.


Here’s to the crazy ones. The misfits. The rebels. The trouble-makers.


Overnight success stories take a long time.


You have to trust in something–your gut, destiny, life, karma, whatever.


To turn really interesting ideas and fledgling technologies into a company that can continue to innovate for years, it requires a lot of disciplines.


You can’t look at the competition and say you’re going to do it better. You have to look at the competition and say you’re going to do it differently.


You can’t connect the dots looking forward; you can only connect them looking backwards.


I didn’t see it then, but it turned out that getting fired from Apple was the best thing that could have ever happened to me. The heaviness of being successful was replaced by the lightness of being a beginner again, less sure about everything. It freed me to enter one of the most creative periods of my life.


We don’t get a chance to do that many things, and everyone should be really excellent. Because this is our life. Life is brief, and then you die, you know? So this is what we’ve chosen to do with our life.


I found that there were these incredibly great people at doing certain things, and you couldn’t replace one of these people with fifty average people.


A lot of people think big business in America is a bad thing. I think it’s a really good thing. Most people in business are ethical, hard-working, good people. And it’s a meritocracy.


The only way to be truly satisfied is to do what you believe is great work


Simple can be harder than complex. You have to work hard to get your thinking clean to make it simple.


Innovation is saying ‘no’ to 1,000 things.


It’s not about money. It’s about the people you have, how you’re led, and how much you get it.


Once IBM gains control of a market sector, they almost always stop innovation. They prevent innovation from happening.


Innovation means saying ‘no’ to a thousand things.


The best innovation is sometimes the company, the way you organise the company


You cannot mandate productivity; you must provide the tools to let people become their best.


Sometimes when you innovate, you make mistakes. It is best to admit them quickly, and get on with improving your other innovations.


People think focus means saying yes to the thing you’ve got to focus on. But that’s not what it means at all. It means saying no to the hundred other good ideas that there are. You have to pick carefully. I’m actually as proud of the things we haven’t done as the things I have done. Innovation is saying no to 1,000 things.


But innovation comes from people meeting up in the hallways or calling each other at 10:30 at night with a new idea, or because they realized something that shoots holes in how we’ve been thinking about a problem.


I think the biggest innovations of the 21st century will be at the intersection of biology and technology. A new era is beginning.


I’m as proud of many of the things we haven’t done as the things we have done. Innovation is saying no to a thousand things.

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