Steve Jobs Quotes

We don’t get a chance to do that many things, and everyone should be really excellent. Because this is our life. Life is brief, and then you die, you know? So this is what we’ve chosen to do with our life.


Pretty much, Apple and Dell are the only ones in this industry making money. They make it by being Wal-Mart. We make it by innovation.


It’s like when IBM drove a lot of innovation out of the computer industry before the microprocessor came along. Eventually, Microsoft will crumble because of complacency, and maybe some new things will grow. But until that happens, until there’s some fundamental technology shift, it’s just over.


Innovation is usually the result of connections of past experiences. But if you have the same experiences as everyone else, you are unlikely to look in a different direction.


I know you have 1000 great ideas for things that iTunes could do. And we have 1000 more. But innovation is not about saying “yes” to everything. It’s about saying “no” to all but the most crucial features.


Innovation has nothing to do with how many R&D dollars you have. When Apple came up with the Mac, IBM was spending at least 100 times more on R & D. It’s not about money. It’s about the people you have, how you’re led, and how much you get it.


Innovation is the only way to win.


The desktop computer industry is dead. Innovation has virtually ceased. Microsoft dominates with very little innovation. That’s over. Apple lost. The desktop market has entered the dark ages, and it’s going to be in the dark ages for the next 10 years, or certainly for the rest of this decade.


You can’t win on innovation unless you have a way to communicate it to customers.


Technology alone is not enough.


I’m sorry, it’s true. Having children really changes your view on these things. We’re born, we live for a brief instant, and we die. It’s been happening for a long time. Technology is not changing it much – if at all.


I’ve always wanted to own and control the primary technology in everything we do.


Pixar is the most technically advanced creative company; Apple is the most creatively advanced technical company.


It’s really hard to design products by focus groups. A lot of times, people don’t know what they want until you show it to them.


It’s technology married with liberal arts, married with the humanities, that yields us the results that make our heart sing.


Technology is nothing. What’s important is that you have a faith in people, that they’re basically good and smart, and if you give them tools, they’ll do wonderful things with them.


I think the biggest innovations of the 21st century will be at the intersection of biology and technology. A new era is beginning.


My kids accuse me and my wife of being fascists and overly concerned about tech, and they say that none of their friends have the same rules… That’s because we have seen the dangers of technology firsthand. I’ve seen it in myself, I don’t want to see that happen to my kids.


These technologies can make life easier, can let us touch people we might not otherwise. You may have a child with a birth defect and be able to get in touch with other parents and support groups, get medical information, the latest experimental drugs. These things can profoundly influence life. I’m not downplaying that.


To turn really interesting ideas and fledgling technologies into a company that can continue to innovate for years, it requires a lot of disciplines.


An iPod, a phone, an internet mobile communicator… these are NOT three separate devices! And we are calling it iPhone! Today Apple is going to reinvent the phone. And here it is.


The over-all point is that new technology will not necessarily replace old technology, but it will date it. By definition. Eventually, it will replace it. But it’s like people who had black-and-white TVs when color came out. They eventually decided whether or not the new technology was worth the investment.


The best way to create value in the 21st century is to connect Creativity with Technology


The problem is I’m older now, I’m 40 years old, and this stuff doesn’t change the world. It really doesn’t.


It’s like when IBM drove a lot of innovation out of the computer industry before the microprocessor came along. Eventually, Microsoft will crumble because of complacency, and maybe some new things will grow. But until that happens, until there’s some fundamental technology shift, it’s just over.