It’s not a faith in technology. It’s faith in people.
So let’s not use a stylus. We’re going to use the best pointing device in the world. We’re going to use a pointing device that we’re all born with – born with ten of them. We’re going to use our fingers. We’re going to touch this with our fingers. And we have invented a new technology called multi-touch, which is phenomenal. It works like magic.
With our technology, with objects, literally three people in a garage can blow away what 200 people at Microsoft can do. Literally can blow it away. Corporate America has a need that is so huge and can save them so much money, or make them so much money, or cost them so much money if they miss it, that they are going to fuel the object revolution.
I’m one of the few people who understands how producing technology requires intuition and creativity, and how producing something artistic takes real discipline.
The technology companies don’t understand creative things at all. Silicon Valley’s view of the creative process in Hollywood is a bunch of guys in their young thirties sitting on a couch, drinking beer, and thinking up jokes.
You‘ve got to start with the customer experience and work back toward the technology – not the other way around.
The creative industries tend to dismiss technology as just something to buy and not understand how hard it is and how creative it can be as well.
I’d say we [Apple Inc.] are the most creative of the technology companies and definitely the most artist-friendly. Almost everyone in the music business uses a Mac and everyone has an iPod.
The reason that Apple is able to create products like iPad is because we always try to be at the intersection of technology and liberal arts, to be able to get the best of both.
What’s new is this amazingly efficient distribution system for stolen property called the Internet – and no one’s going to shut down the Internet.
The most corrosive piece of technology that I’ve ever seen is called television – but then, again, television, at its best, is magnificent.
You’ve got to start with the customer experience and work backwards to the technology. You can’t start with the technology and try to figure out where you’re going to sell it.
One of the failures of technology companies is that they build technologies thinking everything else will work out.
The only problem with Microsoft is they just have no taste. They have absolutely no taste. And I don’t mean that in a small way, I mean that in a big way, in the sense that they don’t think of original ideas, and they don’t bring much culture into their products.
Music companies are not technology companies any more than technology companies are music companies. They’re really different from each other.
If you view computer designers as artists, they’re really into more of an art form that can be mass-produced, like records, or like prints, than they are into fine arts. They want something where they can express themselves to a large number of people through their medium, and their medium is technology and manufacturing.
Sometimes life hits you in the head with a brick. Don’t lose faith.
I want to put a ding in the universe.
Quality is more important than quantity. One home run is much better than two doubles.
We made the buttons on the screen look so good you’ll want to lick them.
What a computer is to me is the most remarkable tool that we have ever come up with. It’s the equivalent of a bicycle for our minds.
Things don’t have to change the world to be important.
I would trade all of my technology for an afternoon with Socrates.
Details matter, it’s worth waiting to get it right.
I would rather gamble on our vision than make a ‘me, too’ product.