I’m not dismissing the value of higher education; I’m simply saying it comes at the expense of experience.
Older people sit down and ask, ‘What is it?’ but the boy asks, ‘What can I do with it?’.
If you’re afraid of failing you won’t get very far
Right now the new is you, but someday not too long from now, you will gradually become the old and be cleared away. Sorry to be so dramatic, but it is quite true.
It’s not a faith in technology. It’s faith in people.
We’ve got to make the small things unforgettable.
Sometimes life’s going to hit you in the head with a brick. Don’t lose faith. I’m convinced that the only thing that kept me going was that I loved what I did.
You go to your TV to turn your brain off. You go to the computer when you want to turn your brain on.
The journey is the reward
A lot of companies have chosen to downsize, and maybe that was the right thing for them. We chose a different path. Our belief was that if we kept putting great products in front of customers, they would continue to open their wallets.
If you haven’t found it yet, keep looking. Don’t settle. As with all matters of the heart, you’ll know when you find it. And, like any great relationship, it just gets better and better as the years roll on.
For the past 33 years, I have looked in the mirror every morning and asked myself: ‘If today were the last day of my life, would I want to do what I am about to do today?’ And whenever the answer has been ‘No’ for too many days in a row, I know I need to change something.
Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn’t really do it, they just saw something. It seemed obvious to them after a while. That’s because they were able to connect experiences they’ve had and synthesize new things.
If you are working on something exciting that you really care about, you don’t have to be pushed. The vision pulls you.
Bottom line is, I didn’t return to Apple to make a fortune. I’ve been very lucky in my life and already have one. When I was 25, my net worth was $100 million or so. I decided then that I wasn’t going to let it ruin my life. There’s no way you could ever spend it all, and I don’t view wealth as something that validates my intelligence.
My favorite things in life don’t cost any money. It’s really clear that the most precious resource we all have is time.
Have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.
Let’s go invent tomorrow instead of worrying about what happened yesterday.
Deciding what not to do is as important as deciding what to do.
Sometimes when you innovate, you make mistakes. It is best to admit them quickly, and get on with improving your other innovations.
I think if you do something and it turns out pretty good, then you should go do something else wonderful, not dwell on it for too long. Just figure out what’s next.
You can’t just ask customers what they want and then try to give that to them. By the time you get it built, they’ll want something new.
Everyone here has the sense that right now is one of those moments when we are influencing the future.
Shake off this erroneous notion that life is there and you’re just gonna live in it, versus embrace it, change it, improve it, make your mark upon it.
I think we’re having fun. I think our customers really like our products. And we’re always trying to do better.