Steve Jobs Quotes

Do you want to spend the rest of your life selling sugared water or do you want a chance to change the world?


That’s been one of my mantras – focus and simplicity. Simple can be harder than complex.


No one wants to die. Even people who want to go to heaven don’t want to die to get there. And yet death is the destination we all share. No one has ever escaped it. And that is as it should be, because Death is very likely the single best invention of Life. It is Life’s change agent. It clears out the old to make way for the new.


If you live each day as it was your last, someday you’ll most certainly be right


But innovation comes from people meeting up in the hallways or calling each other at 10:30 at night with a new idea, or because they realized something that shoots holes in how we’ve been thinking about a problem.


I’m convinced that about half of what separates successful entrepreneurs from the non-successful ones is pure perseverance.


I didn’t see it then, but it turned out that getting fired from Apple was the best thing that could have ever happened to me. The heaviness of being successful was replaced by the lightness of being a beginner again, less sure about everything. It freed me to enter one of the most creative periods of my life.


Focusing is about saying no.


In your life you only get to do so many things and right now we’ve chosen to do this, so let’s make it great.


I hate the way people use slide presentations instead of thinking. People would confront a problem by creating a presentation. I wanted them to engage, to hash things out at the table, rather than show a bunch of slides. People who know what they’re talking about don’t need PowerPoint.


When you first start off trying to solve a problem, the first solutions you come up with are very complex, and most people stop there. But if you keep going, and live with the problem and peel more layers of the onion off, you can often times arrive at some very elegant and simple solutions.


And we’ve all chosen to do this with our lives. So it better be damn good. It better be worth it.


We’re gambling on our vision, and we would rather do that than make “me too” products. Let some other companies do that. For us, it’s always the next dream.


I’m as proud of many of the things we haven’t done as the things we have done. Innovation is saying no to a thousand things.


The only way to do great work is to love what you do. If you haven’t found it yet, keep looking. Don’t settle.


The cure for Apple is not cost-cutting. The cure for Apple is to innovate its way out of its current predicament.


Apple’s market share is bigger than BMW’s or Mercedes’s or Porsche’s in the automotive market. What’s wrong with being BMW or Mercedes?


Why join the navy if you can be a pirate?


A lot of companies have chosen to downsize, and maybe that was the right thing for them. We chose a different path. Our belief was that if we kept putting great products in front of customers, they would continue to open their wallets.


When you’re young, you look at television and think, there’s a conspiracy. The networks have conspired to dumb us down. But when you get a little older, you realize that’s not true. The networks are in business to give people exactly what they want.


Microsoft has had two goals in the last 10 years. One was to copy the Mac, and the other was to copy Lotus’ success in the spreadsheet – basically, the applications business. And over the course of the last 10 years, Microsoft accomplished both of those goals. And now they are completely lost.


Most people never pick up the phone and call. Most people never ask, and that’s what separates the people who do things from the people who just dream about them.


We’re gambling on our vision, and we would rather do that than make “me too” products. Let some other companies do that. For us, it’s always the next dream.

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