Steve Jobs Quotes

You have to be burning with “an idea, or a problem, or a wrong that you want to right.” If you’re not passionate enough from the start, you’ll never stick it out.


In your life you only get to do so many things and right now we’ve chosen to do this, so let’s make it great.


The people who are doing the work are the moving force behind the Macintosh. My job is to create a space for them, to clear out the rest of the organization and keep it at bay.


I would rather gamble on our vision than make a ‘me, too’ product.


Your time is limited, so don’t waste it living someone else’s life. Don’t be trapped by dogma – which is living with the results of other people’s thinking. Don’t let the noise of others’ opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition.


Innovation distinguishes between a leader and a follower.


Simple can be harder than complex. You have to work hard to get your thinking clean to make it simple.


Simplicity is the ultimate sophistication. It takes a lot of hard work to make something simple, to truly understand the underlying challenges and come up with elegant solutions. […] It’s not just minimalism or the absence of clutter. It involves digging through the depth of complexity. To be truly simple, you have to go really deep. […] You have to deeply understand the essence of a product in order to be able to get rid of the parts that are not essential.


That’s been one of my mantras – focus and simplicity. Simple can be harder than complex.


For you to sleep well at night, the aesthetic, the quality, has to be carried all the way through.


If you haven’t found it yet, keep looking.


The most important decisions you make are not the things you do, but the things you decide not to do.


If you’re afraid of failing you won’t get very far


Never settle for average


I’m convinced that about half of what separates successful entrepreneurs from the non-successful ones is pure perseverance.


My job is not to be easy on people. My job is to take these great people we have and to push them and make them even better.


Again, you can’t connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something – your gut, destiny, life, karma, whatever. This approach has never let me down, and it has made all the difference in my life.


You have to trust in something – your gut, destiny, life, karma, whatever. This approach has never let me down, and it has made all the difference in my life.


Don’t be trapped by dogma — which is living with the results of other people’s thinking.


Have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.


You have to be burning with “an idea, or a problem, or a wrong that you want to right.” If you’re not passionate enough from the start, you’ll never stick it out.


The people who are crazy enough to think they can change the world are the ones who do.


The only way to do great work is to love what you do. If you haven’t found it yet, keep looking. Don’t settle.


Shake off this erroneous notion that life is there and you’re just going to live in it, versus embrace it, change it, improve it, make your mark upon it.


When you’re doing something for yourself, or your best friend or family, you’re not going to cheese out. If you don’t love something, you’re not going to go the extra mile, work the extra weekend, and challenge the status quo as much.


Sometimes life’s going to hit you in the head with a brick. Don’t lose faith. I’m convinced that the only thing that kept me going was that I loved what I did.